From a keyword to a complete authority architecture.
The Planner is where strategy becomes structure. Keywords enter, clusters form, and a plan for every page the site should build comes out the other side — directly into the production pipeline.
Keywords enter through four paths.
However they arrive, they land in one map.
Add manually
Enter target keywords directly when you already know the terms.
Import from CSV
Bring an existing keyword list in bulk.
SAG keyword library
Draw from pre-built keyword sets for hundreds of niches.
Discovered during analysis
The system surfaces keywords while it reads your site at onboarding.
Clusters can be built four ways.
Each cluster is scored on volume, difficulty, intent classification, and realistic ranking probability.
Auto-cluster
Generated from the existing keyword map by semantic relationship.
SAG cluster library
Battle-tested cluster blueprints applied to your sector.
Manual creation
Build a cluster by hand when you know the structure you want.
AI-discovered
Clusters proposed while the system analyses your existing content.
Every cluster is scored before it enters the plan.
Scoring is what separates a keyword group from a ranking opportunity.
| Dimension | What it measures |
|---|---|
| Volume | Search demand for the cluster |
| Difficulty | How hard the cluster is to rank for |
| Intent | Informational, commercial, or transactional |
| Ranking probability | Realistic potential for your site specifically |
- Which clusters to build firstPriority
- How much production each cluster needsScope
- Where the realistic wins areOpportunity
A keyword map
Keywords clustered by semantic relationship, intent, business value, and difficulty.
- Clustered by semantic relationship
- Classified by search intent
- Weighted by business value
- Scored for difficulty
An authority architecture
A plan for every page, product, service, and taxonomy term the site should build to own its niche.
Specific, not vague — and they flow straight into production.
Where keyword planning usually goes wrong.
A list of keywords is not a strategy. A scored, clustered architecture is.
| Anti-pattern | Why it fails | The Planner approach |
|---|---|---|
| A flat keyword list | No structure, no priority, no relationship between terms | Clustered by semantic relationship and scored |
| Targeting by volume alone | High-volume terms the site cannot realistically rank for | Scored by realistic ranking probability for your site |
| Briefs written page by page | Slow, inconsistent, disconnected from the mesh | Content opportunities generated against the cluster plan |
| Strategy living in a document | Never connects to what actually gets produced | Opportunities flow directly into the production pipeline |
How the Planner runs.
Four steps, one continuous path from raw input to production-ready opportunities.
- 01IntakeKeywords enter manually, by CSV, from the library, or by discovery.
- 02ClusterKeywords grouped by relationship, intent, value, and difficulty.
- 03ScoreEach cluster scored for realistic ranking probability.
- 04Generate opportunitiesSpecific topics and angles flow into the production pipeline.
Turn a keyword list into an architecture.
Connect a URL and the Planner maps the clusters your site should own.